Cherie Fields - President, Association Marketing Services 

Birmingham-native Cherie Fields is President of Projects Unlimited, Inc. Cherie has 15 years of public, media, employee, and community relations experience. She was named on Birmingham Magazine's "Hot List of 2006" and was named as one of the Birmingham Business Journal's "7 People to Watch in 2007."

Professionally, Cherie has worked for prestigious firms including Protective Life Corporation, O2 Ideas and Lewis Communications. She has executed statewide and national PR campaigns for clients in wireless communications, tourism, law enforcement, education, automotive and fashion industries.

Personally, Cherie has appeared in national and local media, including FOX, C-SPAN, MTV, WB and UPN television networks to name a few. Also an actress and performer, Fields was the host of WIAT-CBS’s decorating show Time 4 Change and she has performed with the Red Mountain Theatre Company, Alys Stephens Center, Birmingham Festival Theatre, Birmingham Park Players, and the Levite Jewish Community Center Theatre. She has appeared on Tyler Perry’s House of Payne and had a small role in the 2003 film Big Fish as well as roles in local independent films including Magic City and Snitchers. Cherie continues to obtain acting and modeling opportunities in a wide array of areas such as commercials, corporate videos and print campaigns.

Cherie is very active in the community and currently serves on the board of directors of the Red Mountain Theatre Company. In addition, she is a member of the Birmingham Urban League Young Professionals and the Birmingham Change Fund.

Ed Fields, IOM, MBA - Vice President, Association Management Services

Ed Fields is vice president of association management services for Projects Unlimited, Inc. A transplant from Milwaukee, Wisconsin, Ed received his undergraduate degree in marketing from Alabama State University and earned his Masters of Business Administration (MBA) from the University of Alabama’s prestigious Manderson School of Business.  In 2007, Ed, a former chamber of commerce executive, completed his Institute of Management (IOM) designation, a nonprofit management certification, from the U.S. Chamber of Commerce.

Ed previously served as president for the Central Alabama Women’s Business Center board of directors and a mentor for PROPEL at Center Street Middle School in Birmingham.

In 2003, Ed was named Minority Business Advocate of the Year by the City of Birmingham’s Minority Business Opportunity Committee.  In 2004, Ed was recognized by the Birmingham Business Journal as one of the Birmingham business community’s “Top 40 Under 40.” In 2009, Ed was awarded the Over Achiever Award from the Birmingham Business Alliance’s Young Professionals Roundtable.  Recently, Ed was awarded the “Encouraging Diversity” award from Cox Radio, Inc..

Today, Ed’s professional affiliations include the American Society of Association Executives, Birmingham Change Fund, Birmingham Urban League Young Professionals, and the Central Alabama Women’s Business Center.

Ashley Grigg, CEP - Account Executive

As an Account Executive, Ashley leads key association clients and special event projects. She is a 2005 graduate of Asbury College with a B.A. in Applied Communications with an emphasis in Public Relations. She is also a Certified Event Planner from U.S. Event Guide. With over five years of non-profit experience, Ashley was most recently the Director of Business Development at the Birmingham Regional Chamber of Commerce. Outside of work, Ashley is very involved with her church as both a youth and children’s ministry volunteer as well as the VBS Director for 2008 and 2009.